Double A Creative was approached by a healthcare and technology journalist who required branding for their content, marketing and editing business.
The idea was to create a fun and simple logo for the branding of a business that focuses on the very complex topics of healthcare and science but delivers for a broad audience. In a week, Double A Creative had developed 3 concepts, 3 directions that shared the idea of simplicity for Short & Sweet Communications. After a few email conversations back and forth, we refined the initial concepts and we worked together to finalise the “Bee” icon (called HBee), the colour palette, style, formatting and font. Very proud of this one, not only because of the end results but also because of the process.