The idea was to create a fun and simple logo for the branding of a business that focuses on the very complex topics of healthcare and science but delivers for a broad audience. In a week, Double A Creative had developed 3 concepts, 3 directions that shared the idea of simplicity for Short & Sweet Communications. After a few email conversations back and forth, we refined the initial concepts and we worked together to finalise the “Bee” icon (called HBee), the colour palette, style, formatting and font. Very proud of this one, not only because of the end results but also because of the process.

“I am delighted with the branding Double A Creative produced for my new company. They listened to my needs, provided guidance when needed, and the concepts they delivered perfectly captured the personality of my business and my and desired customer base.“

Sharon Smith
Owner, Short & Sweet Communications

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